VIO ORTEGA

UX and UI designer

For over three years, I have been creating experiences for various business sectors while maintaining a standard of quality and innovation in UX and UI. I am self-taught, perseverant, creative, and detail-oriented. I am capable of achieving goals and organizing my team effectively.

Willing to relocate – Citizenships 🇺🇸  🇨🇱  🇩🇴 

Work Experience

Grafítica • 4 Years to present

UX/UI Designer

January 2019 to Present

As a freelance professional, I developed two websites for CMP (Pacific Mining Company), where my standout qualities included project management skills and effective negotiation with stakeholders. Additionally, I conducted a use case study for Palermo Teatro Bar, demonstrating research abilities and aptitude for creative problem-solving.

Bloomingdale’s New York 5 Years

Quality Assurance – Responsive Design (lean methodology)

January 2017 to October 2018

Responsible for ensuring a seamless browsing and search experience for users by thoroughly validating performance, fluid layout, flexible images, and media queries. Conducted thorough promotion drills and collected necessary data to ensure bug-free use case scenarios, thereby minimizing user frustration and maximizing engagement.

Quality Assurance Analyst – Mobile First Lean Lab

March 2015 to January 2017

I worked in the Mobile Lean Lab. My role involved identifying and addressing pain points in the user journey. This included creating robust use cases that accounted for edge and corner cases, to ensure a seamless user experience. By anticipating potential issues and proactively designing solutions, we were able to create a more user-friendly and efficient experience.

Quality Assurance Analyst – Site Verification

March 2015 to January 2017

I conducted the evaluation and accreditation of the website’s functionality and content on site refreshes, to ensure that it met the user’s needs and expectations.

Additionally, I have demonstrated problem-solving skills by developing an action flow for automated daily site verification. This action flow effectively grouped issues from high to low priority, enabling us to prioritize testing of high-priority issues first. This approach allowed us to identify and address critical issues promptly, ensuring quicker resolutions and improved overall site quality.

ASSA New York 3 Years

Creative Designer

April 2011 to June 2013

I was responsible for designing the complete identity of Ladino Tapas Bar & Grill, which included the logo, advertising campaigns, website, e-menus, interior decoration, and uniforms. I ensured that every touchpoint of the brand reflected the values and personality of the restaurant, providing a cohesive and memorable experience for customers. Additionally, I worked as a digital fashion designer for companies like Charlotte Russ and Wet Seal, creating collections that met the aesthetic needs of their customers.

Proficient in 

  • InDesign
  • Sketch
  • UXPin
  • Photoshop
  • Illustrator
  • Adobe Xd
  • Miro
  • Figma
  • Jira

Languages

  • Spanish – Native
  • English – Fluent

Education

User Experience Design • 12 months

Bachelors degree in Fashion Design • 4 years

Favorite Quote

“Dependency murders creativity. Creativity plays with the unknown. No strategies exist that can enclose the endless realm of the new. Only trust in yourself can carry past your fears and the already known” – Polly Anna, 1983.